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The Challenge

Getting the Right Apps to the Right People at the Right Time.

Whilst the uptake of Digital Health solutions is growing, evidence shows that those in the most need, are much less likely to engage.

Over

327,000

health apps are currently available to download

Of those

65%

haven’t been updated for over 18 months

Only

15%

of reviewed apps meet minimum standards

Just

43 apps

account for over 83% of all health app downloads

Over

80%

of health apps don’t get more than 5,000 downloads

Over

240

Health conditions supported.

Only

16%

of downloads in the health and fitness space are for apps that support specific conditions

Less than

7%

of Diabetes sufferers use an App to support their condition

for COPD less than

2%

use a health App to manage and support their condition

The 3 main challenges

Awareness

Apps and Digital Health solutions more broadly are not yet recognised as a natural part of the day to day management of health and care related conditions. Whilst this is more prevalent in certain groups, even amongst our Digital Native, generation uptake is still slow.

The key to increasing the awareness of these solutions is to embed and integrate Apps and similar solutions, fully into the current care pathways and delivery platforms. Providing health and care professionals with the confidence and the capability to embrace these innovative solutions is the best way to drive greater awareness in the populations who are most in need.

Although this is less obvious in the areas of fitness, diet and general wellbeing, where there has been significant growth, the ability for those solutions that are more health focussed to gain traction is much more limited. For the general public and the healthcare profession that serves them, Apps are still not automatically considered to be a viable therapeutic option alongside more traditional treatments and healthcare services.

Our suite of Professional facing solutions and services delivers all the elements necessary to achieve this goal. Alongside this, our innovative and intuitive App Finding and Matching platforms and services, allow organisations to proactively promote great quality Apps to their target populations.


Access

Finding and matching Apps to support specific needs is very difficult using the current predominant 'app stores' or distribution routes.

Most people don't necessarily realise that finding Apps in the health and care area is very difficult. Common search terms like Diabetes or Depression, will return a number of Apps on most sites, but these are usually a tiny fraction of the total number of Apps that are actually available for those conditions.

There is little correlation between the top rated Apps on these platforms and those Apps that achieve a high level of compliance and accreditation, with download numbers being the predominant driver of results.

Even where high level searches reveal a number of relevant Apps are available, being able to refine and narrow down these results to the specific functions and features that are most relevant to you isn't possible, meaning that finding a great match for your needs is usually trail and error.


Trust

The lack of a suitable quality indicator inhibits the embracing of Digital Health by end users and professionals in the health and care space.

Concerns about data privacy, clinical safety and efficacy and system security are amongst the most common issues quoted by individuals and professionals.

Whilst many health Apps cross over a very complex array of regulation and standards, there is no singular, consolidated place to view of an Apps overall compliance and adherence to these and no clear indication of quality to help users make informed decisions around the Apps they use.

For health and care systems and the professionals that operate within them, the lack of a clear method for assessing the quality and compliance of Digital Health products and services significantly constrains the integration of these into mainstream health and care.

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